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Welcome to my VIP Support & Training Group for my customers & paid members of Direct Selling CEO! If you've purchased a product or program from me (Misty Kearns / CEO of Me / Direct Selling CEO), that makes you my VIP! Request to join this group & enjoy bonus training, networking, activities and VIP support.  Not a customer or member? Become a VIP by purchasing 1 of my products/programs over at https://directsellingceo.com/products then come back and request to join this group.


Welcome, I'm so glad you are here! I'm Misty Kearns, an introverted, creative, down to earth, small town girl who went from fired & broke to successful entrepreneur & CEO of Me®. My mission is to encourage & empower other female entrepreneurs to step into the role of a CEO of Me® in their own life & business so they can enjoy a more confident & fulfilling life too.

As a Certified Coach & Business Mentor, my strategies and systems are focused on helping you become more confident, productive & consistent in working your business. I believe in creating authentic success by staying true your unique personality & aligned with your personal definition of success.

CEO of Me & Direct Selling CEO and myself, personally, are committed to providing training, tools, programs and a community and environment that is inclusive, diverse, welcoming and safe for all persons, customers, members, clients & employees of all races, religions, sexual orientations, genders and abilities. I believe everyone should have the tools, resources and support necessary to thrive in their lives and businesses.

Being a CEO of Me® is about more than building a successful business.  Being a CEO of Me® is about defining success for yourself and proactively creating your best life & business every day. That is what creates authentic success & happiness.

If you want to step into your most confident self, stop the hustle and chaos and start enjoying your best life & business, then you are right where you belong! I would love to help you become a CEO of Me too. 

I’m not going to give you fluff and filler stuff or the same ol’, same ol’ methods you’ve heard before. I’m going to help you get to the nitty gritty and create the step by step plan so you can implement and get the results that best suit you, your personality and your goals. 

We’re in this together and it’s about to get real – real you, real authentic, real success, real fun and real joy!

Let's get started on creating your CEO of Me® life, click here to get access to my Best Life & Business Course (you can even get the first video & workbook section for FREE)!

How my life got flipped, turned upside down & I became the CEO of Me®:

My journey to becoming a CEO of Me® was most definitely an unexpected one. While I have always marched to the beat of my own drum and loved creating things and helping people, I did not grow up thinking or believing that I would be an entrepreneur one day.

When I was in elementary school I had little businesses making custom text book & notebook covers, then custom jewelry & friendship bracelets. In middle and high school I would clean and organize family friend's business offices & shops during the summer.

I started my first "real business" when I was 25 in the direct sales industry. I joined initially for the discount and to be a kitnapper. I still didn't have enough self-belief or confidence that I could actually be a full-time entrepreneur.  It wasn't that I didn't believe in the income potential or desire the lifestyle, I simply did not believe in myself.

Then one fall day in 2006, my life got flipped, turned upside down...  I had been working at a soul-sucking office job for over 5 years. My boss called me into the boardroom and told me to pack up my personal belongings because he was letting me go.

I was a shy, 25 year old, single woman, living on her own, who had less than $1000 in the bank. I had absolutely no idea what I was going to do when I walked out the door that day. I was scared. I was devastated.

I was also relieved. Relieved because I hated that job. Relieved because I was not made for the 8-5 corporate world. Relieved because deep down inside, I had always known I wanted something different for my life, something that made me feel alive, worthwhile and purposeful. I was never one who was happy going with the flow or doing the traditional things. I don't think I would have ever had the courage to start my own business had I not been fired from that job though. What I thought was going to be one of the worst days of my life turned into one of the best things that ever happened to me! (Isn't God's plan amazing & so much better than we could ever plan for ourselves?)

Believe it or not, when I started in direct sales it was for the discount. I said I would never hold a party or build a business! It was just three months later that I lost my job. (Never say never, right?) I still did not really think I could be successful in direct sales. I needed an income so I decided to pursue the business and see what happened. I seriously had nothing, nothing to lose. I was working a part time job at a tanning salon, doing some administrative work from home a few hours a week and mostly living off credit cards at this point.

I never thought my direct sales business would turn into a full time income in just a few months time. I had no idea that companies would give you free trips, free cars, recognition & products all while paying you to party and help others start their own business. I never dreamed it would give me the confidence to do so many things I had been terrified of before. I had no idea how many amazing people, connections, friendships, fun and memories it would give me. I would have never expected all the doors that would open and opportunities that would present themselves to me because of being a home & online based business owner.

You see it's not really about how much money you make, how many prizes you earn, how many accolades and how much recognition you receive. The real reward of owning your own home or online based small business is how you can use all of those benefits to help you achieve the bigger goals and dreams you have for your life (& your family) and how it allows you to let your light shine so you can positively impact the lives of others in the world.

Why I started CEO of Me®, became a Coach & left the direct sales industry:

I started CEO of Me® in 2011 as a blog to share what I was learning & doing in my business with others. This led me to creating an amazing online community of other entrepreneurs.  It wasn't long until people began asking me to teach them on the authentic marketing strategies and productivity systems I was using in my own business. 

During my years as a direct seller, I always felt like something was missing. I loved my career, team and customers and credit direct sales for helping me gain confidence, independence and many amazing rewards but it never felt like it 100% fit what I wanted for my life.

I created a few different businesses during 2007-2014 while I was building my direct sales career including being a product review blogger, a Virtual Assistant and a Custom WordPress / Graphic Designer. While I made money with each business (some more than others), none of them really felt like the right fit for me either.

As I began sharing more about my success strategies & the tools I had created for myself & my direct sales team, more people began encouraging and asking me to sell those tools. I began selling my first online product, the Direct Sales Success System Toolkit at the end of 2014, which then lead me to create other tools and courses.

Through selling that product, I had people asking me to teach them the exact strategies I had used to grow my successful direct sales business. In March 2015, I created my first online course and that is when I realized what I love most is coaching, teaching and encouraging others to believe in themselves and reach their dreams.

I left my direct sales career a the end of 2015. In 2016 I became a certified coach and began offering group, 1 on 1 coaching, online courses & more tools for entrepreneurs and direct sellers here on CEO of Me®.  In 2019, I created a 2nd brand & website for Direct Sellers & moved all my direct sales specific content & programs to- Direct Selling CEO so I can better serve both niches that I have been working with over the past several years here on CEO of Me.

I never planned to become a coach or to have the businesses I have now.  Being a coach has allowed me to create a business with more flexibility and something that was 100% my own. Sometimes it takes a while and a lot of experimenting to figure out where you belong & to believe in yourself enough to actually do it.

What continues to drive me is my passion for helping people. Nothing lights me up more than when I hear or see how one of my tools, courses or coaching has helped someone else believe in themselves more or be more productive and get better results. I feel blessed to be able to share, encourage & empower my clients and customers with tools, coaching & strategies to help them improve their confidence and achieve their goals faster and easier. 

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Your next step...

Maybe your story is similar to mine and you find yourself in a place in life where you feel like you don't belong. Your heart, your passion, your desires do not match the life you are living.

Maybe you are struggling to make a solid income, cannot keep things organized, worried about being pushy and people telling you no. 

Maybe your business is just not as successful as you would like or need to be. 

Maybe you could use some training and tools that help you work smarter.

Maybe, most of all, you are ready to stop dreaming and instead start living that life you have imagined.  

Take the next step today & Sign up for access to Part 1 of my Best Life & Biz Planning Course for FREE here

Or invest in yourself with 1 of my other products and programs to help you become a CEO of Me too!

Your dreams are waiting on you. It's time to stop making excuses and start doing. The only thing holding you back is you.

If you are ready to take that next step, I would be honored to teach you the exact systems, methods and mindset that has helped me and many others be able to dream bigger, work smarter and live better.

Please contact me with any questions. I am looking forward to helping you build your own successful business!

Misty Kearns
Certified Coach & Business Mentor
Founder of CEO of Me®
misty@ceoof.me