How to Improve your Blog’s SEO & Social Media Reach

For those of you who are bloggers, learning how to improve your blog’s SEO and social media reach can be a crucial part of our blogging success. If you have been blogging for a while, it’s probably a good idea to go in and update your posts to make sure your site is in tip top shape for search engines & social media sharing. You can also increase pageviews to some of your older, but still awesome content with these techniques. If you are a brand new blogger who is trying to figure out how to get started, these tips can help you get off to a great start with SEO & increasing your social media reach.

1. Make sure your posts are all categorized correctly and have relevant tags added. This helps with SEO, helps your readers find related content and if you use a related posts plugin it will help it pull posts that are actually related. Keep your categories simple and limited (depending on your niche you should have around 10-30 categories, the fewer the better though) and then use tags to deeper categorize your posts.

2. Make sure your posts have a quality image attached that is SEO optimized. Make your images more efficient and ready for sharing on social media by adding text with the name of the post as the title and on the image itself &  your website / watermark.  Check out this article from Social Media Examiner about how to create Pinworthy Images.

ALSO – make sure you make your images SEO optimized by filling in the title and alt information in the html description for the image that includes the title of the post and with relevant keywords. When you include the title attribute, Pinterest will show whatever you put as the title when someone goes to pin the image and search engines bots will also index the image based on what you include in the title attribute.  The alt attribute tells search engines what the image is as well as they can’t “see” the image, but they can “read” the title & the alt attributes (alt means alternate description). Also if your server isn’t showing the image for whatever reason, the alt description will show up so the reader will know what the image was supposed to be.

3. Check for broken links and fix them.  Use this Broken Link Checker site to search your site for broken links. Also look at your crawl errors in Google Webmaster Tools to see what pages or links Google cannot crawl and work on fixing those. It can take a while to fix all the broken links, but this will help your page rank.

4. Make sure your monetized links are all nofollow.  Per Google’s Policy, all paid links need to be marked as nofollow.  This means any links for affiliate offers, paid posts, sponsored posts, advertisements or anything you made money from or could make $ from if someone clicks it. To do this, just go to the HTML editor and after the link, add rel=”nofollow”  For instance-  <a href=”” rel=”nofollow”>  This tells the search engine bots that this link is paid link so they know to index it correctly.

5. Update the SEO for your posts, make sure your title is SEO friendly, you have a good meta description filled in and the appropriate keywords. Remember your posts should have at least 200 words to be considered quality content and indexed by Google.  If you have posts that are less than 200 words or low quality (like group giveaway posts), you should noindex them. (On your post editor there should be an option in the SEO settings at the bottom to noindex the post).  Only do this for low quality posts that you can’t improve.  If you can re-write the post, add more solid content to it and make it quality, then do that instead.

Be sure to rebuild your sitemap / resubmit your blog when you finish updating all the SEO in your posts if you don’t have a plugin installed that automatically does that. Check SEOMoz’s Beginner’s Guide to SEO and all the SEO Articles on Problogger for SEO tips if you are not really sure what SEO is.

Also be sure to add links to relevant posts on your blog on the same or similar topics. This will help increase your pageviews and decrease your bounce rate by keeping visitors on your site and clicking to see more of your great content!

7. Find your most popular or favorite posts from the past and begin sharing or re-sharing them on your social media channels. You can also recycle posts on relevant topics. For instance, did you post some stellar Valentine’s Day crafts or recipes last year? Now would be a great time to re-share them. Think about this throughout the year and re-share related content from past years for events, holidays or any current hot topics.

8. Repurpose your content on social media. Use the content from your blog posts to create Reels, Stories, regular posts, quote images, carousels and other posts.   You can link to your blog or the post itself to drive readers to your older posts. Your followers may enjoy taking a look back at your older posts too and you will build credibility with newer readers too. Obviously, this needs to be an evergreen post and you will want to be sure you are adding in new content regularly too. If you take the time, you can probably come up with a dozen or more pieces of content for social media from EVERY blog post!

9. Turn your blog posts into videos and start a YouTube channel. Your blog content makes great content for a Youtube channel in your niche! You can take you content and create keyword-rich content for your own Youtube channel to get followers from another platform. They may not ever visit your blog, but the content you write on your blog will be doing double duty and you’ll be working smarter not harder by using content you’ve already created for your Youtube audience.

10. Use FB’s new Meta Business Suite or other Post Planning apps to schedule your old posts to be published to your social media channels.  Mix in some of your older content with the newer content to keep a consistent flow of traffic to your site. Scheduling them out a few months ahead of time will help you work smarter, not harder.  Many professional bloggers automate up to 80% of their social media sharing. Remember though that FB doesn’t like a lot of external links (links that lead people off FB) in their posts or for you to tell people to click a link or visit your site, so put the link in the comments or add “see link in bio” to the end of your post and make sure you have your website link in your profile / bio.

IMPORTANT INFO: I have had several questions and I wanted to clarify. When referring to resharing content, I do not mean actually re-posting the content on your blog as a new post.  This would create duplicate content which is not good for SEO or Page Rank. Also, depending on your permalink structure, just changing the date for the post to republish could cause a broken link, which again is not good.  If your permalink structure only has the post name in it, then you would be okay to change the date and republish, otherwise you should not do that. I am mainly referring to re-sharing on your social media outlets, link ups and networking groups.

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  • Great article Misty! I love the idea of bring out old posts via link ups and hootsuite. Posts still have value even if they are not brand new. Thanks for the SEO book recommendations too!

  • We practice many of these over at DenSchool and found it really helps. Additionally, anytime we post a Funny/Cute Status Picture on our social media it always has a link to a relevant old post. We have really found this great to help recycle.

    Oh, and another one. Each of our posts links back to a relevant/related old post.

    Great tips, thank you for the links on SEO. Love those articles 🙂

  • Thank you so much for this!
    I have alot to work on but so worth it!
    (I to paid $$$ for this info and think it’s wonderful that you are so willing to help people!)

  • Without exaggerating, this is the most useful blogpost I have ever read! I am so glad I clicked through SITS today! Over winter break I did #1 and cleaned up my tags and my categories. They were a MESS. I am going to work on everything else this weekend! And I’m using that brokenlink page right now! Thanks so much for all of this great info! Love, your newest follower! 🙂

    • Hi Tina, thank you so much for the kind words! I am so glad it was a big help to you! I love helping others be successful by sharing what I have learned. I look forward to connecting with you!

  • Could you go over that a bit more slowly, please? How to you share an old post with out repeating what you have said in the past? I post links to my blog on Facebook and Twitter so wouldn’t I be repeating my self? I don’t get it. Does that tell you I’m a new blogger? 🙂

    ” I am referring to re-sharing on your social media outlets or networking groups.” I don’t get it.

    • Hi Sandra! Sure! When you share things on your social media networks, if you have say 1000 facebook fans, probably only 200 of them see the post when you post it. Same goes for Twitter, only a small % of your fans will see what you post.

      You are also going to be growing your blog, your readers and social media followers each month and those new followers probably won’t go digging through your archives to find your awesome past posts, so you should be sharing your best posts throughout the year again.

      I typically share my posts at least 3-4 different days & times the week I post them on Facebook and Twitter (spread out of course between other tweets, other shares, other comments on FB and Twitter). This helps more people see the post as not everyone is online at the same time, people don’t typically go to your page, they just see what shows up in their feed when they are online, so that’s why you should share your content several times.

      I don’t mean to share the same post 5 times a day or 5 days in a row even. For instance, I’m going back and sharing some of my posts I wrote a year ago again mixed in between new content and other blog’s content that I share and I getting a lot of traffic on those older posts.

      You can use hootsuite to schedule posts for months on out so you don’t even have to think about it too.

      Another example, with the Superbowl coming up, I have been re-sharing some of my great appetizer recipes and mentioning Superbowl parties tips and recipes when I share.

      Hope that helps & makes more sense!

      • Thank you for the informative tip on recycling older posts. I am just starting to put a lot of time into my website and posts.
        Many blessings to you,

    • Also you don’t want to post just links. You want to post conversations, ask questions, be real, engage your readers then link to your related post. This is one big thing I have learned that makes a huge difference. 🙂

      • Very helpful. So you would share old posts and new posts and you do it on a regular basis.

        Don’t people get sick of you? 🙂

        Could you give me an example of “You want to post conversations, ask questions, be real, engage your readers then link to your related post. This is one big thing I have learned that makes a huge difference. ”

        Sorry to be so dense. I’ve just found you so I can see there’s lot’s to learn. Where can I find the recipes? We’re talking important stuff here!

        • Yes that’s correct, it’s all about being consistent and providing quality, content worth reading for new and not so new readers and marketing your blog on social media and other networking sites.

          As for conversations… Here’s an example: “Are you planning to host or attend a Superbowl party? Any great recipe ideas you could share? I will be making this Sloppy Joe Dip:

          So that gives people something to reply to and I am genuinely interested in hearing their recipes too.

          If I just post the link to the recipe, I’m just spitting out my content and being like “read me, read me, go visit my blog!” What I want / hope to do is build a community and engage with my readers so I try connect with them too instead of just post links. 🙂

          You can find my recipes in my menu bar category- Eat Well 🙂

        • And also, I’m not an expert. I am still learning as I go, that is how we all learn. I just wanted to share tips and things I had learned so far to help others out too. I’m still a small fish in a big pond and still learning something new every day. 🙂 That’s how we all find our own path to success in blogging, business and life too. 🙂

  • Saying hi from SITS! What a great post – there are so many tips in there that I already know I need to do but haven’t made time – like updating categories and tags. Thanks for the much-needed reminder!

  • thanks – I am having to move my blogs from multiply to blogger (multiply are going to shut down)

    I find myself rebuilding the old blogs are adding them to a weekly online magazine

  • I have a question. I started my blog as a personal blog and it sort of just merged into a craft blog. What do you think about re-writing a few of those early craft posts and taking new pictures? I know it would be duplicate content but the early content isn’t awesome and the pictures are awful. Or would you just recommend re-working the original post with new pictures? I know this is sort of a unique situation, but my beginning blogging days were pretty sad. 🙂

    • Hi Laura! Since you are on blogger and your permalinks have the date in them, what I would just do is update those older posts and then share them on social media, new link ups and feature them in your sidebar and maybe do a round up post of crafts to highlight them on a current post? Also link to them in relevant posts. I would not delete the post and post a new one since the older ones are already indexed and that would cause broken links or duplicate content. Hope that helps & I am checking out your blog now too! 🙂

  • This is a really helpful list. I’m hoping to get some time this weekend to sit down and go through it in detail.
    I signed up for your mailing list, can’t wait to learn more from you! (I’m a fellow iBloom Ambassador, I saw your post there yesterday.)

  • Lots of great ideas and info. I do need to clean out my blog closet. Time to take down or freshen up posts that weren’t great and I do share my old posts but not very often. Off to do just that 🙂

  • Y’know, it would be useful if WordPress would add a checkbox for the nofollow option in the link dialog. It’s rather a pain to have to go in and manually edit the HTML for a jillion individual links.

    May I ask if you went through all of your old posts and, if so, how long did it take you? I printed out a list of my old posts, and had started doing some of this stuff…but I have literally thousands of posts, and I have kids to raise! This takes a lot of time. Do you have any suggestions for making the most of the time available to make the most difference if you can’t hit EVERY old post?

    • Hi Rachel! I totally agree on the nofollow checkbox. There are plugins you can install that add that, but sometimes if you remove the plugin or it acts up it will remove the nofollow code, so I’ve found it’s best to just manually code it.

      I only had about 550 posts to go through. I would spend like 1-2 hours a night for maybe 2-3 weeks going back through them? I still have some recipe posts I need to re-do and re-make and take better pictures of.

      I would say start with low quality posts & updating them – this would be posts under 200 words. If you can add more to the post to make it over 200 words and relevant, quality content then do that. If not, no index it. I no indexed all my giveaway posts and affiliate posts (I tried to do deals/affiliates for about a month back in 2011, was not for me, lol!) There are plugins you can install that will show you posts under 200 words so it can make it easier to find those posts to work on.

      Also be sure links that should be nofollow are nofollow.

      Then move on to your top posts or posts you feel are great content. Make sure they have a pin worthy photo and update the SEO in them. Then start re-sharing them on social media.

      I just pretty much went back to my first month of posts and did a month at a time, doing 1-2 months each night a couple nights a week.

      What I can tell you is that what I have shared does work. I have tripled my pageviews since October and Pinterest is my #1 traffic source going on 3 months now bringing in 30%+ of my traffic and have doubled my income just since Oct too. 🙂

  • Misty,
    Thank you so much for these great tips! I just ran the broken link checker (WOW – almost 600 broken links) and a lot of them are broken links from comments. What I mean is, when someone has commented on my posts, they have put their blog link, and since it’s no longer valid, it’s showing up as a broken link. Is there a way to get rid of it?

    Thank you!

    • You’re welcome Courtney! Yes you can go through your comments and unlink or correct the link. It is a PAIN… The broken link checker should show you the post the broken link is on and then you can search for the comment and WP allows you to edit your comments. It took me a pretty good while to unlink or fix them all… :/

  • Hi Misty,
    I just found this post via Pinterest – thanks, great information! I’ve just started blogging in the last month, and your tips give me something to think about as I continue – so much to learn. Good work, keep it up 🙂

  • This is a very useful post! Just one question…am I suppose to add a rel=”nofollow” to the links I’m given by affiliates? Even if I have disclosure policies, etc., on my blog? Thanks for sharing!

    • Hi Jodee! Yes anything you make money from or could make $ from or any other type of compensation (product, service…) you need to mark the link as nofollow so the search engines know that is a paid link. Thanks so much!

  • Hi Misty, thanks for the great post! I learnt a lot. Now it is time for me to get busy implementing these steps on my blog. Keep up the good work. I’m your new subscriber! 🙂

  • I do this regularly. I use the Zemanta plugin on to bring up related posts and ill often click on the older ones I add to make sure that they are alright. I get some surprises! Many of them need a tidy up as I can’t believe what my writing used to be like. Its amazing how much you progress even after just a year!

    • Hi Jennifer! When you delete an old post you create broken links which can get your site dinged by search engines. If you can update the post’s content, republish it at the current date (if your permalinks are set up where this won’t cause a broken link) or simply re-share it on social media to boost it – that’s the best way.

  • […] Do you have some great posts that aren’t getting a lot of traffic? Consider going in and updating them or giving them a more pinnable image and promoting them. You can update their SEO, double check your tags/categories and fix any broken links. Want a few other was to revamp your posts? Check out this great list of tips! […]

  • I have a friend with a very interesting blog where she shares different cleaning recipes. Unfortunately it is cluttered with a lot of comments and I think that it is high time for this blog to be cleaned. Thanks for this article! I will send it to her!

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