A highly effective and cost efficient way of promoting your new business is by using business flyers.  Follow our top tips to ensure that your flyers are optimally designed.

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Research your target markets

Establishing your business’s target markets is very important. Before designing flyers, identify three of them and aim to create different designs for each.

It is much more effective to print three sets of 1000 flyers, each specifically targeting the needs of different markets, than 3000 generic and non-targeted flyers. People tend to ignore information that appears general and non-specific, but respond to relevant information.

Tailoring your flyers will significantly increase the number of respondents.

Answer the reader’s key questions

Think about the five most common questions people ask about your service or product. These might be:

● What is it?

● Where is it?

● When is it?

● How much is it?

● How long is it?

The answers to these questions will form the core information on your flyer.

You will also need to include at least two contact methods, of course – usually your company telephone number and email address. This information must be highly visible.

You could also include your company’s website address, Facebook address, physical address, and a mobile number. Getting people to contact you is the hardest part of the marketing process, so it’s very important to make this step as easy as possible for them.

Provide a motivational factor

You can motivate people to contact you by including a time-limited coupon discount code on the flyer.

This will also allow you to monitor how effective your flyers have been. By discovering exactly how many new customers a specific flyer attracted, you can determine which designs were particularly effective – and which were less successful, and may need to be modified.

Avoid common design errors

A maximum of two fonts should be used on your flyer, and the font used for headings must be clear and legible. Don’t place text too close to the edge of the paper.

Try to use your company logo only sparingly – if at all. Your business isn’t a globally recognised brand and those reading the flyer won’t interested in your logo, but the services or products you are offering.

(This is a guest post by Michael Turner)

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