As the saying goes: “If you build it, they will come.” This is true…but only if you successfully advertise your business. You can have a fantastic product and provide top quality service, but that won’t matter if no one has heard about you or your business. Being a business owner is a lot of work, so make sure you reap the rewards of all your efforts.

As a new business owner, you are most likely on a tight budget. You might feel like you want to wait to invest in advertising only once there is revenue coming in from sales.  However, it’s important that you allocate a specific amount to invest in marketing your business. Start off on a good note and advertise as soon as you’re open. From there, you can gradually build momentum as you get the word out.

Advertising has changed over the years and people can choose from print, digital, or good ol’ fashioned word-of-mouth methods. Don’t worry about trying to compete with bigger businesses in terms of spending. You can still be successful at advertising while keeping your costs low.

Go Online

There are many online opportunities that you can choose from if you are concerned about keeping costs low and website traffic high. Google Adwords is a great way to advertise if you’re working with a limited budget. Decide how much you want to invest in your campaign and then create compelling content and visuals that encourages people to click on your ad. Your ad should include a link to your website or landing page. You’ll be able to monitor onsite traffic and decide if and how you want to make any changes to your strategy to get the most bang for your buck.

Facebook advertising also allows you to promote content to your newsfeed for a minimal cost. They have recently changed their algorithm, which makes it harder for your updates to be seen organically. If you want to build an audience on social media, especially Facebook, it’s a wise investment to create sponsored posts for the information that you really want to boost, such as a sale or grand opening announcement.

In addition, make sure all your social media channels are properly optimized. You want to make sure all your business information is accurate and is audited and updated on a consistent basis. Also, be consistent when posting to social media to let your audience know you are truly engaged. This will help stretch your advertising dollars as well.

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Go Traditional

If you’re thinking of going a more traditional route with your advertising, create signs or banners with a sign printing service that can easily customize and deliver a bulk of products to you. Depending on your business, you may also want to order smaller signs or flyers to hang up on community bulletin boards or pass out around your neighborhood inviting people to visit your new business.

Many people embrace the chance to shop local, so make sure that you are reaching out within your community and hosting or attending neighborhood events and connecting with other business owners and people in your area.

Print, radio, and television ads are still useful when done correctly. Determine which is best for your audience and go for quality over quantity. Use your creativity and advertise with balloons, door-to-door hangers, or in your neighborhood weekly events periodical.

How to Proceed

Each business will have its own strategy. Advertising is not a one-size-fits-all solution. There is a lot of push and pull, in addition to testing the waters to see what will work for you. If you’re unsure where to start, pick one or two methods to invest in and set up a time frame to analyze the progress before deciding to go another direction.

Plan out a strategy with specific goals in order to succeed in business. Every prospect may be an important one and should be treated as such. Make sure you are putting your best foot forward both with your business and the way you advertise. Once you see who is responding and in which method is most successful, you can switch your focus accordingly. The most important thing to keep in mind when advertising is to promote the value of your product/service.

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